Digital Strategy for Political Campaigns Summit Series 2024

Strategy, training, and resources to help you win!

Digital Strategy for Campaigns – Summits and resources are designed specifically for political campaigns, ballot initiatives, and organizations doing voter engagement.

Monthly one-day mini-summits to learn from experts and practitioners in the electoral space.

  • Actionable insights
  • Direct skills and implementable strategies 
  • Recorded so you can watch after call time, or your candidate’s live stream 😉 

Next Summit Day: May 30th — Schedule Below

Presented by

May 30th @ 1 ET / 10 am PT

Intro to Digital Fundraising with ActBlue

Why is digital fundraising essential? How can we reframe the way we think about asking for money? Why are small-dollar donors important? Intro to Digital Fundraising tackles these questions and outlines steps your campaign can take to dive into digital fundraising.
Camryn Hicks – Training Outreach Manager @ ActBlue

May 30th @ 1:30 ET / 10:30 am PT

Google Ads 101 for Candidates and Campaigns

An easy lesson on how to use Google Search, Display and YouTube to maximize impact in this election cycle.
Maya Hutchinson, Founder and CEO of BattlegroundAI

May 30th @ 2 ET / 11 am PT

Social Media For Politicos

Social media is constantly changing. In this session, we’ll cover 10 social media tips and strategies you should be utilizing today to ensure you’re getting the most of your campaign’s social media program. These tips and strategies aren’t about vanity metrics, but about building and developing a solid foundation and finding ways to grow and connect with your audience on an ongoing basis, regardless of platform. We’ll talk short form video tips, the impotrance of analytics, third party tools to check out and a whole lot more!

Josh Klemons – Digital Storyteller/Strategist and the founder of Reverbal Communications

May 30th @ 430 ET / 130 PT

Creator Relationships 101

Join Social Currant for a 30 minute session on how you can build and maintain strong relationships with content creators ( you might be familiar with the term influencer) to help amplify your campaign and get your organization to a wider audience.
 
Ashwath Narayanan – CEO @ Social Currant

May 30th @ 6 ET / 3 PT

Beyond the horserace: Getting more out of your research spend

 In order to win, it’s critical that you’re talking to the right people. Targeting models provide campaigns and advocacy organizations with a list of the exact individual voters to focus on reaching. In the past, custom targeting models were only available to the largest campaigns.

Nicole Bare – CEO @ Change Research

May 30th @ 7 ET / 4 PT

Strategic Digital Planning Template for Campaigns

Join me as we walk through the Strategic Digital Planning Template for campaigns​. It’s a version of the general Strategic Digital Planning Template but adapted with tips and suggestions for political campaigns and the short-term nature of campaigns. It will help you plan better to maximize resources and strategy.
Brad Caldana – Founder Center for Digital Strategy – Author The Digital Plan